Total Eclipse 2024: What Does it Mean for Greater ROC?
By this time, you probably know that the Greater Rochester region is in the path of totality for the April 8 total solar eclipse. For 3 minutes and 38 seconds, an eerie darkness will fall over the land, the temperature may fall by as many as 10 degrees, animals and plants may behave as if it’s nighttime, and 350,000 to 500,000 people are expected to come to our region to witness this once-in-a-lifetime event. This influx of people presents an array of opportunities and challenges for our region on the national stage. In addition to witnessing this natural wonder, visitors will seek amenities, dining, and accommodations. We have a unique opportunity to make the most of this experience, while also preparing for any challenges.
Our region has garnered considerable attention for the thorough and advance planning we have undertaken. Through the City of Rochester, Monroe County, Visit Rochester, Rochester Museum & Science Center (which even has its own Eclipse Coordinator), and other organizations, issues like lodging, traffic, and public safety are being addressed. There are hundreds of activities planned throughout the region. So what can you do to make the most of this event?
Be Aware - Be Prepared - Be There
Monroe County has put together a comprehensive website to accompany a public poster campaign to inform our citizens of tips and potential pitfalls associated with this event, including traffic jams, cellular network overload, and medical precautions.
Make the Most of this Event
If you haven’t already, plan something special for your business to take advantage of the many visitors and the rarity and specialness of this event. This could include special promotions, hosting viewing parties, creating eclipse-themed products, providing transportation and educational experiences tailored to visitors, or even just opening for a Monday night when you might otherwise be closed.
Let Visitors Know What's Going On
Visit Rochester has put together a great website to inform visitors about various events and other important information.
Want to Get Involved?
The Rochester Museum & Science Center is helping lead a coalition of area organizations that has been preparing for this event for weeks. Visit their website to learn more.
The Total Eclipse of 2024 presents an extraordinary opportunity for Greater Rochester. As we prepare to welcome hundreds of thousands of visitors, our region stands poised to showcase its hospitality and organizational prowess. Together, we can ensure that both residents and visitors alike are able to safely and enjoyably experience this celestial event, leaving a lasting positive impression of Greater ROC that will help power our region into a bright future.
For any questions, please don't hesitate to reach out the Chamber@GreaterRochesterChamber.com.