Vermont Dairy Production Council Selects Agency 29 to Elevate Dairy Awareness
Rochester, New York (February 3, 2026) – The Vermont Dairy Promotion Council (VDPC) has selected Agency 29 as a creative and strategic partner this year, following a competitive bid process last fall. The collaboration builds on Agency 29’s agricultural roots and depth of experience supporting agricultural organizations across the country, from regional dairies to national cooperatives.
VDPC’s work centers on increasing the consumption of dairy products and strengthening understanding of the industry through coordinated advertising, promotion, research and education. Agency 29 will bring that mission to life through an engaging campaign that uses bold creative, research-informed integrated marketing to celebrate the people and products behind Vermont’s dairy industry.
“The Vermont Dairy Promotion Council is excited to partner with a team that understands both the opportunities and the responsibilities of representing Vermont’s dairy community,” said Laura Ginsburg, Dairy Strategy and Innovation Manager at the Vermont Agency of Agriculture, Food, and Markets, speaking on behalf of the VDPC. “Our farmers take immense pride in producing high-quality dairy products which feed families across the region, and Agency 29’s approach reflects the same values.”
Agency 29’s portfolio spans brand positioning, educational campaigns, and digital strategies for agricultural clients nationwide. The agency’s work has celebrated cheesemakers, highlighted farm sustainability efforts, and helped position fluid milk as a modern, relevant choice for today’s wellness-oriented consumers.
Agency 29 has supported a range of food, beverage, and agriculture clients, including organizations like Maola Milk (the Maryland & Virginia Milk Producers Cooperative Association), Cornell University, and the New York Wine and Grape Foundation.
“Dairy farming in Vermont is built on generations of stewardship, skill, and resilience,” said Maureen Ballatori, Founder + CEO of Agency 29. “As a dairy farmer’s daughter, I’m personally passionate about the dairy industry. My team and I are grateful for the opportunity to help elevate the voices of the farmers who make dairy farming possible. Partnering with the VDPC to champion the value of Vermont-made dairy is work we are deeply proud to support.”
The partnership underscores a shared commitment to strengthening Vermont’s dairy industry and the long-term vitality of the state’s agricultural landscape. To learn more about the Agency 29 team or explore recent work, visit agency29.com or follow us on Instagram and LinkedIn. To learn more about the VDPC, visit the State of Vermont Agency of Agriculture Food and Markets website.