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Once Again Names Susan DiPietro CEO 

date
December 11, 2025

Nunda, NY – Once Again, a 100% employee-owned, organic and natural nut-and-seed butter company and the #1 nut butter brand in the natural channel (SPINS), today announced the appointment of Susan DiPietro as Chief Executive Officer. She succeeds Bob Gelser, who led the company for nearly 20 years and recently retired. In her new role, DiPietro will drive sustainable growth, inspire innovation, and champion Once Again’s employee-ownership culture and core values of integrity, respect, and commitment. Known for her disciplined yet hands-on leadership style, she brings extensive experience leading multimillion- and billion-dollar businesses across consumer packaged goods (CPG), including senior roles in Fortune 100 and private-equity companies. 

 

DiPietro most recently served as CEO of Brittle-Brittle, Inc.®, a Dallas-based confectionery manufacturer, which achieved 20% annual sales growth while expanding distribution channels, launching new products, and investing in strategic marketing initiatives. Previously, she was the inaugural Chief Operating Officer for Clearwater Paper Corporation’s Consumer Products Division, managing half of the company’s $2B P&L, five manufacturing facilities, and 3,400 employees. Her experience also includes VP & General Manager at Sun-Maid Growers of California, where she reversed a five-year business decline and developed an innovation pipeline, plus seven years at TreeHouse Foods as General Manager, where she scaled the business and led strategic vision. 

 

Said David Bullwinkle, chairman of the board at Once Again, “Susan’s impressive track record growing CPG companies, combined with her passion and collaborative approach, makes her the ideal candidate to guide our next chapter. We’re thrilled to welcome her to the family." 

 

Added DiPietro, "This employee-owned company has such a strong foundation of quality, innovation, and values, and I look forward to partnering with the team to accelerate Once Again’s growth, expand our reach, and build on the incredible portfolio of clean-ingredient products that our customers love." 

 

About Once Again  

Made wildly good since 1976, Once Again produces organic and natural spreads and snacks for retail, industrial, and foodservice customers. Headquartered in rural upstate New York, the company manufactures its products in state-of-the-art, SQF certified facilities, with its peanut butters made in a dedicated facility separate from its tree nut and seed butters. Recognized as a leader in responsible business practices, all of its products are verified through SEDEX and HowGood, plus part of the brand’s Honest in Trade sustainability program. Visit OnceAgain.com and follow @OnceAgainNutButter. 

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