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Women-Owned Digital Marketing Agency Helen + Gertrude Promotes 5 Employees and Welcomes 1 New Hire

date
August 6, 2025

Helen + Gertrude is a certified WBE, WOSB, and DBE digital marketing and advertising agency. Women-owned and award-winning, the agency takes a human-centered, data-driven approach that balances media and creative to deliver impactful, results-driven work. Helen + Gertrude specializes in Women’s Health, Wellness, Medical Technology, Skincare, and more.

Promotions

Abbey Greendyke, Director of Media + Insights

Abbey has been promoted to Director of Media + Insights, a role that reflects her deep experience, strategic thinking, and collaborative leadership. Over her 6-year tenure at Helen + Gertrude, she has played an essential role in shaping media and insights strategies across our client portfolio.

Autumn Mack, Video Editor

Starting as an intern in 2023, Autumn quickly impressed the team and earned a promotion to Video Editor. Her excellent communication, enthusiasm, and creative talent have made her an invaluable member of the production team.

Caleb Ng, New Media Designer

Promoted from Junior to New Media Designer, Caleb brings a deep knowledge of blending tech with technique. He’s known for building complex animation rigs, innovative campaign ideas that complement his clients' unique needs, and pushing his brands with fresh takes on existing content.

Katie Drake, Senior Media Strategist

Katie advances to Senior Media Strategist, managing several major clients with exceptional dedication. Her strategic partnership with our healthcare brands and deep mastery of technical campaigns demonstrate her resilience and client focus.

Sammy Boyd, Senior Copywriter

Sammy has been promoted to Senior Copywriter, recognized as a self-starting powerhouse. Starting her career at Helen + Gertrude as a media coordinator, Sammy ensures alignment between paid and organic strategies, and conducts thorough research to support thoughtful, results-driven campaigns, in addition to leading monthly content planning grounded in insights

New Hire 

Carly DiSarno, Senior Account Manager

We’re excited to welcome Carly DiSarno to the Helen + Gertrude team as Senior Account Manager. With over a decade of client service experience focused on pharmaceuticals and biotech, Carly brings a sharp eye for detail, a calm command of complex projects, and a deep commitment to client success.

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