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PwC has released its latest US Family Business Survey, highlighting how family-owned businesses are navigating rapid advances in artificial intelligence, economic uncertainty, and generational transition.

For businesses across the Greater Rochester region, the findings point to a pivotal moment. Many organizations are balancing long-standing values with the need to adopt new technologies and respond to changing market conditions.

“Family businesses have always taken a long-term view, but the pace of change today is different,” said Jonathan Flack, PwC Global and US Family Office and Family Business Leader. “Leaders are increasingly exploring how technologies like AI can support growth and resilience, while staying grounded in the values and legacy that define their organizations.”

Key insights from the 2025 survey include:

• AI and digital transformation are top priorities for growth. A majority of family businesses identify generative AI and automation as key opportunities to enhance efficiency, support decision-making, and remain competitive.
• Economic conditions continue to shape business strategy. Inflation, supply chain pressures, and evolving customer expectations remain leading concerns for leadership teams.
• Succession planning remains a critical focus. Organizations are preparing future leaders while working to align long-term legacy with future innovation.
• Governance and communication are increasingly important. Clear structures and consistent communication across family and business stakeholders can support more effective decision-making and reduce risk.

Family businesses remain a cornerstone of local economies like Greater Rochester, bringing a long-term perspective, strong community ties, and the ability to adapt over time. The survey findings reinforce that organizations investing in technology, strengthening governance, and planning proactively for leadership transition are better positioned for sustained growth.

PwC works with family businesses to support these priorities, including AI adoption, governance, succession planning, digital transformation, and risk management.

For more information, visit PwC at https://pwc.to/US-QR-mmuntoiq.

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