ESL Federal Credit Union Celebrates Opening of New Bull’s Head Office
The financial institution hosted the ribbon cutting of its 25th branch in Greater Rochester with local leaders and community members
ROCHESTER, N.Y. October 27, 2025 – ESL Federal Credit Union celebrated the opening of its 25th branch today at 835 West Main Street in the Bull’s Head neighborhood of Rochester. The Bull’s Head Office is the third of three new branches in the City of Rochester by ESL to improve access to affordable banking services for city residents and businesses. In 2021, ESL opened the Lake Avenue Office in the Edgerton Neighborhood and in 2023 opened its Goodman Office on North Goodman Street.
“The immediate response of gratitude and joy from residents and business owners who have come into the new Bull’s Head Office reaffirms our purpose to help our community thrive,” said Mike Prince, vice president/director, branch & contact center, ESL Federal Credit Union. “Having convenient access to financial services and resources lays the foundation for achieving financial wellness, and we’re honored to be a part of this journey with the community.”
“The opening of this new Bull’s Head branch reflects ESL’s strong leadership and deep commitment to the community,” said City of Rochester Mayor Malik D. Evans. “With a team that genuinely cares about the people they serve, ESL will help Bull’s Head families plan for the future, support local entrepreneurs as they grow their businesses, and give residents greater access to the financial tools they need to build stability and wealth right here in their own neighborhood.”
As part of this third City of Rochester branch, ESL worked with local artist Shawn Dunwoody to create a community mural wall within the branch. Neighborhood residents were invited to reflect on their history in the neighborhood and to share their thoughts that were then translated into artwork by Dunwoody.
The Bull’s Head Office is 4,600 square feet and offers full-service personal and business banking services to meet the financial needs of residents. Amenities include ATMs (vestibule and drive-up) and accessibility to the bus line.
Alma Torres is the branch manager of the new Bull’s Head location, which employs seven people total as part of the ESL workforce of approximately 975 employees throughout Greater Rochester. Bilingual staff in English and Spanish are available to assist Spanish-speaking members in the branch.
About ESL Federal Credit Union:
With more than 100 years of locally owned history, ESL Federal Credit Union serves as a full-service financial institution to more than 443,000 members and 17,400 businesses. Founded in 1920, the company provides personal banking, business banking, mortgage services and wealth management services through its locally based 25-branch network; telephone, mobile and online banking; and live chat center.
The Rochester-based financial institution employs approximately 975 people in the Greater Rochester area and holds more than $9.8 billion in assets. Since 1996, ESL has paid out 30 consecutive Owners’ Dividends to its members totaling more than $320 million. Since the creation of its Community Impact initiative in 2018, ESL has reinvested more than $153 million in grants throughout the community. The company has appeared on Great Place to Work® lists since 2010. ESL Federal Credit Union is headquartered at 225 Chestnut Street, in Rochester, and can be found online at www.esl.org.