Goodwill of the Finger Lakes announces Zachary Morgan, MBA, as new Vice President of Donated Goods Retail Operations
ROCHESTER, N.Y. — Goodwill of the Finger Lakes is pleased to announce the appointment of Zachary Morgan as its new vice president of donated goods retail operations, a key leadership role focused on strengthening and advancing the organization’s retail and donated goods enterprise.
Morgan will provide executive leadership and strategic direction across all aspects of donated goods operations and retail performance. This includes oversight of store operations, donation acquisition and processing systems, revenue-generation strategies and community donation acquisition activities that support Goodwill’s broader mission. He will also play a critical role in enhancing operational efficiency, improving the customer and donor experience, and ensuring that retail activities continue to serve as a strong and sustainable funding stream for programs and services.
“The appointment of Zachary Morgan reflects our commitment to building a high-performing, mission-driven retail enterprise,” said Jennifer Lake, president and CEO of Goodwill of the Finger Lakes. “At Goodwill, your things start new lives, and our donated goods retail operations are essential to sustaining our work in the community. Zachary’s strong background and experience will help ensure we continue to grow retail while maintaining operational excellence.”
With more than 18 years of leadership experience, most recently at Family Dollar, Morgan will focus on strengthening systems, developing teams, optimizing store performance, and identifying opportunities for innovation and expansion. A key priority will be aligning retail operations more closely with organizational goals, ensuring that every aspect of the social enterprise contributes to long-term financial sustainability and community impact.
Morgan’s appointment comes at a time of continued growth and opportunity within the donated goods retail sector. Goodwill of the Finger Lakes remains committed to leveraging its retail operations to support vital community programs, including 211/LIFE LINE, Goodwill Learning Academy, 988 Suicide & Crisis Lifeline and Goodwill Vision Services.
For updates on career opportunities or more information about Goodwill of the Finger Lakes, visit goodwillfingerlakes.org.
About Goodwill of the Finger Lakes
A 501(c)(3) charitable organization, Goodwill of the Finger Lakes positively impacts the lives of more than 171,000 people each year through its mission: Elevating people, community and planet for a good today and a better tomorrow. Headquartered in Rochester, New York, the organization’s unique social enterprise model takes an innovative approach to sustainability, workforce development and job creation opportunities for individuals with barriers to employment while also generating revenue to support its many community impact programs and services. Goodwill’s community impact programs include Goodwill Vision Enterprises (formerly ABVI, Association for the Blind and Visually Impaired), 211/LIFE LINE, workforce development, 988 Suicide and Crisis Lifeline, and Goodwill Learning Academy, with a long and successful history of providing essential services to the Finger Lakes region. The organization’s more than 750 individuals use their passion and expertise to find innovative solutions to address pressing social needs. Learn more at goodwillfingerlakes.org.