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Rochester Hearing & Speech Center Launches New Era with Innovative New Logo and Brand Standards

January 31, 2023

Rochester, New York - After a yearlong celebration of its 100th anniversary serving the greater Rochester region, Rochester Hearing & Speech Center is launching a new era with an innovative new logo.


The simple “waves” in the new logo are meant to evoke the pivotal work the organization does in the field of hearing and speech across the diverse spectrum of clients that the non-profit agency serves, as well as the gold standard of care one can expect from working with RHSC.


“We are so excited to begin our next one hundred years with an innovative new logo for our agency,” said RHSC President and CEO Bob Russell. “The modern, creative look reflects our role as an innovator and leading community resource on current and emerging hearing, language and speech therapies, and technologies. The waves represent the journey of our clients, from diagnosis of their impairment to a brighter, more personal relationship upon which people can depend as we work together towards communication for life.”


The logo font (Le Havre Rounded Regular and Bold) was chosen for its solid look and soft corners that offer a classic, professional feel that mirrors the curves of the logo mark itself. The use of different colors and weights in the RHSC name help heighten and brighten the work of the organization.


“RHSC is entering a new era with a dynamic new logo that we believe captures the essence of our organization as a leader and trailblazer in hearing, language, and speech services,” said Michael Reed, RHSC Board Chair. “As a long-standing not-for-profit organization, we continue to grow as lifelong partners with our clients. This reflects our commitment to providing quality hearing, speech-language, educational and developmental services.”


RHSC is one of Rochester’s earliest health and human services agencies that has helped thousands of local adults and children “Communicate for Life.”


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