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Simcona Marks 60th year with Expansion and New State-of-the-art Manufacturing Division in Gates

November 1, 2022

Rochester, NY—October 31, 2022 – Simcona, one of the region’s leading supply chain partners delivering engineering, sourcing, procurement, logistics, inventory management, and manufacturing services, is marking its 60th anniversary with continuing sales and job growth, and innovation.

Simcona’s evolution has been driven by building on its roots and six decades of experience in sourcing and inventory management for manufacturing customers – it is an authorized stocking distributor now representing more than 100 leading industry manufacturers.

Sixty years later it is now combining its expertise in sourcing with manufacturing services.

Fueled by double-digit sales growth for control panels and having maxed out its current space, the Rochester-based family-owned and operated firm launched its first expansion outside its corporate headquarters at Simcona Industrial Park at 275 Mt. Read Blvd. by opening a new division, Simcona Control Panel Manufacturing located in a brand-new campus at 525 Mile Crossing in Gates.

Over the last two years Simcona has achieved growth in its employment and facilities. In its four locations it now employs more than 70 people and its facility investment in Rochester now reaches 130,000 square feet.

The Simcona Industrial Park on Mt. Read is home to its distribution services, corporate headquarters, a 50,000 square foot Distribution Warehouse, a newly renovated 20,000 square foot Multiconductor Cable Manufacturing Facility with all new equipment and energy-efficient features, and 15,000 square foot building housing operations and engineering offices.

“This expansion has fulfilled two goals for us,” said Marc Iacona, Simcona’s president and chief executive officer. “One, control system manufacturing is an area of growing demand, and two, we were able to diversify our offerings. We were already selling the individual components, so it made sense to also assemble them into a final product and make Simcona more relevant to customers.”

Simcona Control Panel Manufacturing has allowed the company to substantially ramp up capacity offering full turnkey panel assembly for customers of all industries and sizes. It builds to print or design and to unique requirements.

“The market for industrial control panels is strong and growing primarily due to outsourcing and increased demand for automaton, says Iacona. “The equipment we build controls power and information for any automated piece of equipment including lift systems, transportation, heavy/industrial equipment, utilities power distribution, materials handling systems, energy management, oil and gas transport, manufacturing automation, process automation, HVAC, pump systems and food processing.

Simcona also made a significant capital investment in workstation equipment in the new space to help prep incoming jobs, to become efficient and green, and position the company for even further growth.

Its recent rapid growth also took place during the pandemic, something Iacona attributes to not only the rising demand for what it sells and makes and also to,

“Our commitment to consistent communications with our customers and understanding their needs. Our teams kept in touch with customers.”

As the company’s capabilities have expanded, so has its geographic reach, bringing in more new business from the northeast, eastern seaboard, all along the Great Lakes, and into the Midwest.

"It has been an incredible journey as the company has evolved into one of the leading and most innovative distributors and contract manufacturers in New York State,” says Iacona. “I am enormously grateful to our dedicated and committed staff, our partners and suppliers, and our loyal and valued customers. As we look to the future, our goal is to continue to be innovators and leaders in our industry and invest in technology, infrastructure, and most importantly, the people who will continue to help grow our business.”

Throughout Simcona's growth the company has maintained a strong commitment to Rochester, where Iacona’s father, Louis Iacona, and his partner Simon Braitman opened up shop in an 1800 sq. ft. loft opposite Kodak Park in 1962. Iacona says, “When you are planning for expansion one always has choices, but at those decision junctions, I made the decision to keep our facilities in and invest in Rochester.”

Simcona Milestones Over 60 Years

1962 - Inception

Louis Iacona and Simon Braitman envision the increasingly important role electronics is slated to play in the world’s future. Using a combination of both names, they form Simcona Electronics Corporation, an industrial parts distributor.


1962 - The Beginning - Ridge Road

Simcona opens its doors in May 1962 in a 1,800 sq. ft. loft on Ridge Road in Rochester, New York.


1965 - Joseph Avenue

Due to increasing business, Simcona moves to a larger space at 221 Joseph Avenue in Rochester, New York.


1969 - Mt. Read Blvd.

Simcona relocates for a third time, moving to Mt. Read Boulevard, where its headquarters remain today.


1969 - First Annual Simcona Electronics Show

Simcona hosts the first annual Simcona Electronics Show, which evolves from being hosted at the Mt. Read office, to occupying the largest exhibit hall in Rochester.

1972 - Cable Manufacturing Facility

Simcona opens its Cable Manufacturing Facility, occupying 30,000 sq. ft. at Mt. Read Blvd.


1980 - Record Attendance!

Simcona has record attendance at the 11th Annual Simcona Electronics Show with over 1,875 engineers, purchasing agents, buyers, and technicians


1999 - New Leadership

Leadership transitions to the 2nd generation including Louis’ son, Marc, his son-in-law, Angelo and Simon’s daughter, Blanche.


2011 - Ownership Transition

Marc Iacona, son of co-founder Louis Iacona, acquires sole ownership of the company.


2012 - 50 Years!

Simcona celebrates 50 years in business as a national supplier of electromechanical components, wire, cable, and data networking for OEM manufacturers in North America.


2013 - Mt. Read Renovations Begin

Renovations and office improvements begin at the 15,000 sq. ft. Mt. Read Blvd. headquarters.


2014 - Panel Manufacturing Shop

Simcona sets up its Panel Manufacturing shop, occupying 5,000 sq. ft. at the Mt. Read Blvd. location.


2021 - Rebrand

Simcona begins promoting its future direction and focus as a sourcing and procurement expert, delivering engineering, logistics, inventory management, and manufacturing services.


2021 - Expansion

Simcona opens its new state-of-the-art 30,000 sq. ft. Panel Manufacturing Facility at Mile Crossing Blvd.


2022 - Today

Simcona is a leading distributor and contract manufacturer in the United States, providing employment for over 70 individuals across 3 facilities, occupying a total of 130,000 sq. ft.


About Simcona

Simcona is a leading supply chain partner delivering engineering, sourcing, procurement, logistics, inventory management, and manufacturing services. Simcona has served as a trusted partner for sourcing electro-mechanical components for manufacturing companies across the United States and manufacturing industrial control panels. The privately held company is family-owned and operated company and was founded 60 years ago in 1962. The company is headquartered in Rochester New York and has facilities at four locations. Within Simcona Industrial Park at 275 Mt. Read Rochester, NY, the company has three facilities – a distribution warehouse, distribution headquarters and corporate offices, and a cable manufacturing facility. Simcona Control Panel Manufacturing is located at 525 Mile Crossing in Gates, NY.

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