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Rochester Downtown Development Corporation Launches Downtown Definitely Events Series to Showcase Downtown Spaces

May 3, 2022

New Activate Spaces Program and Downtown Events Calendar Also Launched

Rochester, New York, May 3, 2022 – Downtown Definitely Events, a new series of free events and activities produced by the Rochester Downtown Development Corporation (RDDC) is coming to downtown Rochester this June through December 2022.  From food, festivals, and shopping to music, movies, and art, Downtown Definitely will be shining the light on downtown to create great new experiences and help bring the community together again.

Eight new Downtown Definitely events were announced today at a news conference on Parcel 5: Midday Bash, RPO Under the Stars, Window Walk, Movies with a Downtown View, Market Place, Eat Up Roc, Fall Fest, and Lantern Parade. Also being launched, are a new online Downtown Events Calendar and the Activate Spaces Program, which will provide support for downtown events initiated by the community.

Heidi Zimmer-Meyer, President of RDDC & Executive Director of the Rochester Downtown Partnership said, “This is all about placemaking.  We’re so excited to be launching this new series of events and programming downtown.  We couldn’t do it without the enthusiasm, creativity, and support of an incredible group of partners.  A vibrant downtown is critical to retaining talent, regional economic growth, and greater community pride.  All of the events under the Downtown Definitely banner will grow a more appealing street-level experience and support the unprecedented levels of investment down here – over $2.5 billion since 2000.  If you haven’t been lately, we invite you to see the new downtown, embrace our beloved festivals, and sample some of these new and exciting events and activities.”

“Downtown Rochester is at an exciting pivot point," said Joseph Stefko, President and CEO, ROC2025, and Rochester Downtown Partnership Board Chair. "Major bricks and mortar projects are beginning to change the face of downtown before our eyes, through ROC the Riverway and the Downtown Revitalization Initiative, Aqueduct Reimagined, new corporate commitments, new residential developments, and innovative re-imaginings of key spaces. Today’s announcement marks another important step: the launch of a new strategy to activate key public spaces in exciting, engaging, and inclusive ways.”
The City of Rochester is partnering with Downtown Definitely Events on four events, RPO Under the Stars, Movies with a Downtown View, Fall Festival, and Lantern Parade.

“Events in Rochester put a special emphasis on our Downtown and these new additions are no exception,” said Mayor Malik D. Evans. “The programming announced today is the perfect addition to our busy summer events season. The City of Rochester is excited to have the Rochester Downtown Development Corporation join us in promoting Downtown and encouraging more private sector participation to benefit of our businesses, visitors, and the entire community.”

“This announcement shows that downtown is re-energized in Rochester,” said Senator Jeremy Cooney, who both lives and works downtown.

“The announced seasonal events showcase the business and community organizations revitalizing the heart and soul of our great city. I thank RDDC, the City of Rochester, and all the partners joining together to host these exciting upcoming events for our residents and downtown workers.”


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