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The Salvation Army Announces “Love Beyond” Campaign Kick Off On Valentine’s Day

February 15, 2022

Year-long campaign invites others to help ease suffering and to love without discrimination


Rochester, N.Y. — As the world celebrates Valentine’s Day, The Salvation Army of Greater Rochester kicks off its full-year campaign on February 14th, appropriately named “Love Beyond”.


The campaign mission is to invite individuals, groups and businesses to join the nonprofit in helping those who suffer. It’s also a reminder to love others beyond all else and, as their mission states, without discrimination.


“Many people think of The Salvation Army as thrift stores and kettle bell ringers, but few realize the role our organization plays in helping humanity beyond Christmas time.” said Maureen Hill, Community Relations for The Salvation Army of Greater Rochester. “Love Beyond reminds our community that volunteering and giving donations throughout the year equally helps care for those suffering in Rochester.”


With three worship/service centers, four service units, three shelters and one rehabilitation center in Monroe County, The Salvation Army is uniquely positioned to provide year-round social services, including substance abuse recovery programs, after-school programs, emergency housing and more.


The Love Beyond campaign will bring awareness to these services and share how others can get involved. Love Beyond Differences and Love Beyond Loneliness are the two preliminary focus topics during the month of February. The organization encourages all to share love through acceptance, communication, selfless acts, and positive outreaches. The organization also asks for gifts of time and funds that can be dedicated to the Salvation Army service of their choice.


“We are asking people to let love drive their words and actions in this pandemic time, said Hill. “Loving beyond Christmas or Valentine’s Day is crucial to making change truly happen for our community.”


Visit for ideas on how you can Love Beyond with The Salvation Army all year long.


About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children.


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