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Go Bowling Returns As Entitlement Sponsor For NASCAR Cup Series Race At Watkins Glen

February 8, 2022

WATKINS GLEN, N.Y. (February 7, 2022) – Watkins Glen International today announced a multi-year extension with Go Bowling to keep the ball rolling as the entitlement partner of the NASCAR Cup Series race at the historic road course, marking the fifth year of the partnership with the Go Bowling at The Glen on August 21.


There will be added pressure on the drivers in this year’s Go Bowling at The Glen, as the race moves to the penultimate race in NASCAR’s regular season and will help set up the Playoff field for the title bout. Nine times a driver has gone on to win the series championship after winning at Watkins Glen International, including the inaugural winner Buck Baker in 1957.


“It’s great we were able to strike a deal for Go Bowling to come back to The Glen for the 2022 season as their race will help clear the lanes for a possible championship contender,” said Watkins Glen International president Michael Printup. “Go Bowling has been a fantastic partner, bringing fun to our fan zone and to the track, and we can’t wait to see what happens when we drop the green flag in August.”


Last year’s Go Bowling at The Glen was won by Hendrick Motorsports driver Kyle Larson, who went on to capture the 2021 NASCAR Cup Series championship. Prior to that, his teammate Chase Elliott won the 2018 and 2019 races. (Watkins Glen did not host a Cup Series race in 2020 due to the COVID-19 pandemic, instead the Go Bowling 235 was contested on the Daytona International Speedway road course and was also won by Elliott.)


“We are very excited to extend our Go Bowling at The Glen entitlement sponsorship with Watkins Glen to a multi-year term,” said John Harbuck, President of Strike Ten Entertainment, the marketing arm of the International Bowling Campus.  “Our partnership with The Glen, one of the most popular tracks on the NASCAR circuit, provides us with a national platform to engage and connect with NASCAR fans attending the race and a national TV audience watching from home. Along with events like National Bowling Day and our participation in Macy’s Thanksgiving Day Parade, Go Bowling builds top-of-mind awareness for our great sport and serves as a reminder for Americans to get together with their families and friends and Go Bowling!"


The Glen has hosted 38 NASCAR Cup Series races, starting with Baker’s win in 1957. A total of 24 different drivers have won on the circuit, led by NASCAR Hall of Famers Tony Stewart (five wins) and Jeff Gordon (four wins).


Watkins Glen hosts the NASCAR Go Bowling at The Glen race weekend August 17-21, with racing action beginning with the ARCA Menards Series race on Friday, August 19. The NASCAR Xfinity Series will compete on Saturday, August 20, and the Go Bowling at The Glen NASCAR Cup Series race will cap off the weekend on Sunday, August 21.


To purchase IMSA or NASCAR race tickets or for camping and additional information, call 1-866-461-RACE or visit Fans can view the NASCAR Cup Series and NASCAR Xfinity Series schedules and purchase tickets at


About Watkins Glen International

Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit and get all of the latest information by downloading the NASCAR tracks app at


2022 Watkins Glen International Schedule

April 9-10 – Opening Weekend

May 20-22 – Ferrari Challenge North America

June 3-5 – SCCA Majors Super Tour

June 23-26 – IMSA Sahlen’s Six Hours of The Glen

July 7-10 – Finger Lakes Wine Festival; Masters Historic Racing Weekend

July 21-24 – GT World Challenge America

August 17-21 – NASCAR Go Bowling at The Glen

September 8-11 – Hilliard U.S. Vintage Grand Prix

October 28-29 - Finger Lakes Beer Festival Presented by Chemung Canal Trust Co.


2022 Watkins Glen International NASCAR Weekend Schedule

August 19 – ARCA Menards Series Race

August 20 – NASCAR Xfinity Series Race

August 21 – Go Bowling at The Glen - NASCAR Cup Series Race


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About Strike Ten Entertainment 

Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment's mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit


About International Bowling Campus

The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors’ Association of America, representing the business interests of bowling centers; IBC Youth Development; Strike Ten Entertainment, the centralized sponsor-activation and casual bowling marketing arm for the industry; the International Bowling Museum and Hall of Fame; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; and the International Training and Research Center (ITRC). A joint venture of USBC and the Bowling Proprietors' Association of America, the ITRC is a United States Olympic Committee-recognized training center; featuring 14 lanes for training and six for research and testing purposes, the ITRC is the most innovative and advanced training, research, and testing facility in the sport of bowling. For additional information about the sport of bowling, please visit  To learn fun tips and see great offers at 2,000+ bowling centers across the country, visit


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