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Increased Local Need Calls for Giving $20 the Week of December 20th to The Salvation Army of Greater Rochester

December 21, 2021

The long-lasting effects of COVID-19 have left The Salvation Army to answer their greatest need ever this Christmas.


Rochester, NY (December 20, 2021) – With five days until Christmas, The Salvation Army of Greater Rochester is calling for campaign-end donations to their iconic red kettles. The organization is asking those who can to donate $20 during the week of December 20th.

Our neighbors face the threat of not being able to celebrate Christmas as the impacts of pandemic poverty continue to grow. The Salvation Army has not faltered. With 63% of Americans living paycheck to paycheck and 7.1 million behind on rent, The Salvation Army steps in to feed, house, provide support, and help ‘hope march on.’

Locally, The Salvation Army Empire State Division has provided more than 4 million meals to more than half a million neighbors across New York this year alone. “The need is as great as it has ever been,” said Major Ivan Rock, Divisional Commander of The Salvation Army Empire State Division. “We are asking our communities who have shown us incredible support to consider giving $20 to their local Salvation Army the week of December 20th.”

The Salvation Army’s efforts to help our most vulnerable brothers and sisters. $20 can put presents under the tree for two children and feed a family on Christmas day.

In response to the pandemic, The Salvation Army has made it easier and safer than ever to support its work this year. People can donate in several contactless ways, including: 

  • Visit to donate from anywhere in the world
  • Donate digitally at in-person kettles with Apple Pay, Google Pay, Venmo, or PayPal
  • Drop a cash donation into any of the red kettles in the Rochester area
  • Encourage friends and family to give virtually through options like Facebook Fundraisers
  • Send a check to local Salvation Army corps at 70 Liberty Pole Way Rochester, NY 14604


About The Salvation Army Empire State Division

The Empire State Division of The Salvation Army covers 48 counties in upstate New York including Monroe County.  The annual Red Kettle Campaign in November and December helps 45 community centers and 166 volunteer driven service units raise funds that remain in each community to help those in need.

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About The Salvation Army

The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operation around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit Follow us on Twitter @SalvationArmyUS and #DoingTheMostGood.


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