Skip to content

Member News

ROC the Day Raises $912,522 in 24 Hours

November 30, 2023
600 Not-for-Profits Benefit from United Way’s Online Giving Event

ROCHESTER, NY – In just 24 hours, the Greater Rochester and Finger Lakes region mobilized to donate $912,522 to 600 local not-for-profits during ROC the Day. ROC the Day is a 24-hour, online giving extravaganza that gives people in our community an opportunity to support not-for-profit organizations doing great work in the nine-county Greater Rochester area. Donors were able to browse through our catalog of 600 not-for-profits and give to causes they care about in one transaction.

The event is hosted and managed by United Way of Greater Rochester and the Finger Lakes. In its 13-year history, ROC the Day has raised more than $11 million for not-for-profits in the nine-county Greater Rochester region.

“The work of our not-for-profit sector is critical,” said Jaime Saunders, president & CEO of United Way of Greater Rochester and the Finger Lakes. “Year after year, our community shows up, leans in, and gives what they can on ROC the Day. I am constantly blown away at the immense heart of our community.”

This year’s ROC the Day sparked even more donations through two incentives sponsored by Glover-Crask Charitable Trust:

  • Every odd hour (1 a.m., 3 a.m., etc.), a lucky ROCstar donor was randomly chosen to give an extra $500 to the charity of their choice.
  • Additionally, every even hour (2 a.m., 4 a.m., etc.) the registered not-for-profit with the highest number of unique donors received an extra $500 bonus.

Visit for more details about the event and the full list of not-for-profit participants.


The mission of United Way of Greater Rochester and the Finger Lakes is to mobilize the goodwill and resources of our community so that everyone can thrive. United Way mobilizes thousands of workplaces, tens of thousands of donors, thousands of volunteers, and hundreds of human service agencies in coordinated and critical action, to achieve what no one individual or organization can do alone. Learn more at


Scroll To Top