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St. John Fisher University names Dixon Schwabl + Company Agency of Record

January 17, 2023

ROCHESTER, N.Y. — Dixon Schwabl + Company has been named agency-of-record by St. John Fisher University.


The partnership officially kicked off in August 2022, beginning with brand strategy to lay the foundation for media planning and buying, creative development and public relations. The branding support included messaging development and a multi-day photo and video shoot to capture new content to market the university for the coming years.


“We’re honored to have the privilege of expanding our partnership with St. John Fisher University as its agency of record,” Dixon Schwabl + Company CEO Kim Allen said. “The institution is a beacon in our community that produces top-notch talent and graduates skilled leaders. We’re proud to have seven Fisher alumni on our team and we have supported dozens of interns over the years. We’re grateful to apply our higher education expertise to the university’s marketing efforts and to contribute to its continued growth and success.”


The relationship between DS+CO and St. John Fisher University dates to 2020, when DS+CO was contracted to assist the school with its communications efforts during the pandemic.


“We are in an important moment in Fisher’s history as we celebrate our 75th anniversary and our new university status and we are proud to partner with Dixon Schwabl + Company,” said Fisher President, Dr. Gerard J. Rooney. “The agency’s values align with those of the university, and we look forward to seeing what we can accomplish in our work together.”


This agency-of-record announcement comes after the institution’s official transition from St. John Fisher College to St. John Fisher University in July 2022. For more information about St. John Fisher University, visit


Dixon Schwabl + Company was founded 36 years ago. It’s headquartered in Victor, New York. For more information about the agency and its services, visit


About DS+CO

DS+CO combines keen research and analysis with a passion for developing brands that truly connect. Founded in 1987 and headquartered in Rochester, New York, we’re a certified Minority & Women Business Enterprise that unites the contributions of our people with purpose and promise. Questioning norms. Defying old ways. Inviting new perspectives. And driving meaningful progress for our clients and our community. DS+CO has been ranked one of the 25 Best Small & Medium Workplaces in America by Great Place to Work more than a dozen times. Visit and follow us on Facebook, Twitter, YouTube and Instagram.


About St. John Fisher University

St. John Fisher University is a liberal arts institution that provides a transformative education to approximately 3,800 undergraduate, master’s, and doctoral students each year. Across its five Schools, Fisher offers nearly 40 majors in the humanities, social sciences, natural sciences, business, education, and nursing; 11 pre-professional programs; and master’s and doctoral programs in business, nursing, education, pharmacy, and public health. Located just beyond Rochester, New York, the University’s residential campus boasts a robust living and learning community and a successful intercollegiate athletics program. An independent institution today, the University was founded by the Congregation of St. Basil in 1948 and celebrates its 75th anniversary in 2023. As Fisher moves forward into the future, it stays true to its Catholic heritage and honors the Basilians by embracing their motto, “Teach Me Goodness, Discipline, and Knowledge.”


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